You probably hear a lot about SEO (or search engine optimization) especially if you are marketing your business, but what is Search engine optimization?
I will be explaining exactly what it is and why it is so important in making your business venture known.
SEO stands for search engine optimization and it basically means making sure that your website/social media page ranks up high on internet searches. Let me give you an example – you search for something on Google, let’s say “restaurants in California” for argument sake. You look through the first few pages, or maybe not even that before clicking on whatever catches your eye. With the millions upon millions of webpages that exist on the internet, you are not going to take the time to go further down the list because you probably see it as a waste of time. The most popular results come out on top, in addition to the ones that have used search engine optimization well.
This is what SEO is, it makes your website popular and means that many more people will see it. SEO works in a way by fitting certain keywords into your page, keywords that potential customers are going to be searching for. The trick is to make these keywords fit naturally into the article/blog. You don’t want the user to KNOW that you are using search engine optimization to get them to click on your page, you just want them to do it.
Why is it important?
– As mentioned previously, so many more people will see your business if it ranks high in results.
– More traffic will be generated to your website, means more visitors and hopefully more profits. This is what you want from your business, nobody is going to buy from you or use your services, if they do not know you exist.
– By using SEO, you are going to be beating the competition. There are so many businesses out there who do the same thing as you do. By using search engine optimization, you will get noticed by customers whereas they will simply fall under the radar.
It is so important that you do things correctly, with technology as it is, in order to spread the word about your business. Flyers just aren’t going to cut it and SEO is definitely the way forward. If you have wondered what is Search engine optimization? I hope this has answered your question and you are on your way to making your dreams, a reality.