In SEO (search engine optimization) terminology, white hat search engine optimization refers to the application of optimization techniques, tactics and strategies that concentrates on a human-audience opposed to search engines.
For instance, a website that’s optimized for search-engines yet focuses on organic ranking and relevancy is considered to be optimized using white hat search engine optimization practices.
Some examples of White Hat SEO techniques include keyword analysis and using keywords, link building (to improve link popularity), back linking, and writing material for human readers. White hat is more frequently utilized by those who intend to have a long term investment on their site. Also known as ethical SEO.
Top five white hat SEO Techniques-
#Quality content-“content is king” as they say, and it is true. There’s nothing more value you-can-do to optimize your website for search-engines that provide unique well written material content. A search engines purpose is to serve-up what it thinks to be the most appropriate site for any given search-to the end user.
#Use semantic (structural) separate and mark up content from presentation-Semantically restructuring the mark up assists search-engines understand the material content of your site webpage which is of-course a good thing.
Making proper employment of heading-elements is important because search-engines give more weight to the material content within the heading-elements. Using CSS to clearly separate the content from the design elements make for much leaner-code and makes it very easy for search engines to get what they are looking for (which is content). Remember the phrase content is king!
#Titles and Meta Data– Providing pages with Meta data and proper titles is essential. Although search engines now regard them_as less imperative, it is still imperative to use them & use them properly. Titles however still carry a-lot-of weight & when we think (of semantic mark up) it’s obvious why.
#Effective keyword use and keyword research-Create your site with key phrases and keywords in mind. Research key phrases and keywords you think people might utilize to find your website. Single words aren’t always the most-effective target, try multi word phrase that are much more specific (to the product or service) and you will be aiming end-users that are likely to want_what you are offering.#Quality inbound link-Having inbound links that are of high quality to your site can be likened to-having-a vote for the good-links. Good links refers to links from other WebPages that are regarded highly_by the search engines & are contextually relevant- (to the material content of your page).